✶ Micro-trading

Our Quest

Hecto bros

Three brothers, one mission: to disrupt the codes of wine. With no viticultural heritage, driven by a simple idea: to offer unpretentious, modern, and convivial wines, designed for new consumption occasions. We started with a conviction: wine can be more accessible, easier to understand, and more in tune with its time, without sacrificing quality. To achieve this, we operate as a micro-négociant, selecting partner winemakers, grapes, and wines that align with our vision. We then craft wines with a distinct style, designed for immediate enjoyment and sharing.

A raw and transparent name

Hectolitre, a name directly borrowed from everyday business language.

That of volumes, transactions, of buying and reselling wine. A simple, technical, almost cold word. Yet, behind the hectolitre, there is anything but standardization. There are choices, balances, biases. Selecting juices, blending, creating wines, in direct collaboration with partner winemakers. Hectolitre means embracing this duality: that of a profession often reduced to volumes, but which, in reality, involves true creative work.

✶ Family

Three brothers

Arthur

Chief Happiness Officer

A true wine and adventure enthusiast, he decided to embark his older brothers on this incredible quest: to make the world of wine even more appealing.
After gaining experience in the wine and spirits trade, he went to discover New World wines in the New Zealand vineyards. Armed with these experiences, he founded Hectolitre upon his return!

Félix

Ambassador

A rugby player, and therefore a bon vivant.
Between professional rugby and team spirit, Félix is part of the Hectolitre adventure alongside his brothers.
A player for LOU Rugby and a French international, he brings to the project his high-level experience, his network, and a vision focused on sharing and conviviality.

Victor

Graphic designer

A big fan of Gamay, Gros Vic is the brains behind the HECTOLITRE universe.

He shapes its visual identity and gives it a clear direction: modern, legible, and rooted in pleasure. He brings his aesthetic demandingness and creative eye to the business.

✶Fine Wines - Light & Fruity

Micro-trading

Unlike a traditional wine estate, we do not own any vineyards. We work with growers with whom we build trusting relationships. Together, we select and create wines that match the style we are looking for. The term "micro" refers to our scale of production: we work with limited volumes, which allows us to remain precise in our choices and attentive to each cuvée.

✶ Region

BEAUJOLAIS

Beaujolais as a playground.

Gamay gives birth to fresh, fruity, and easy-to-drink wines, designed for immediate pleasure—and also capable of evolving and becoming more complex with time.

Chardonnay naturally complements the range, with crisp, balanced whites always driven by freshness.

A free, dynamic region, driven by a new generation of winemakers redefining the codes, with whom we share the same desire: to offer sincere wines, rooted in their time.